WHAT IS PAY PER CLICK ?
PPC is one of the trending terms of the Digital world. It is an Internet Advertising model used to traffic to websites. An advertiser pays when their ad is Clicked by an online-user. PPC advertising is one of the most effective marketing tools. Pay-per-click is commonly associated with first-tier services like Google Adwords & Microsoft Bing Ads, With Search engines advertiser typically bid on keyword phrases which are relevant to their targeted audience. PPC display advertisements also know as Banner Ads are shown on web sites related to their content that have agreed to show ads & are not Pay -per -click advertising. Social networks such as Facebook, Twitter have also adopted pay-per-click as one of their Advertising models.
OBJECTIVE OF PPC
To increase sales
Increase sales with customer service. While selling & making a profit is the ultimate business goal. Sales are essential for every business model, with PPC by doing effective Ad campaigns that can help in generating quality leads which in results increasing sales.
To generate leads
A promotional plan is required that will help your products & services to be delivered for your targeted audience. Inbound marketing has proven to be a great way to generate leads & acquire customers.
To promote brand awareness
Building brand awareness is one of the best things to promote your business. Today’s advertising market combines the advantages of up-coming methods to help increase brand awareness of your product or service. PPC is an effective way of marketing, it brings growth, sales, customer awareness & success to your business.
PLATFORMS USED FOR PPC MARKETING
Google Ads
When people search for a keyword you’ve chosen your ads can appear. Google ads provide you with an option to have your ads appear on search sites other than Google. These sites can deliver additional high-quality traffic to your business to help in generating leads. Google ads show ads to customers based on their searches.
Facebook Ads
Facebook Ads retargets based on custom audiences through segmented marketing, Facebook ads are targeted to users based on location, demographic & profile information. Many of these options are available only on Facebook. After creating an ad we will set a budget & bid for each click or thousand impressions that your ad will receive. Other PPC includes social sites such as Twitter Ads, Linkedln Ads, Quora Ads & YouTube Ads.
Keyword search
In PPC marketing everything starts with Keyword. A PPC campaign is built around keywords. Advertisers continuously grow & refine their keywords list.
Why PPC is so important for a business?
PPC is the acronym for “Pay Per Click “, a popular form of online advertising offered by a wide variety of internet platforms such as Search engines like Google & Bing, social media sites like Facebook, Twitter, Linkedln, YouTube. As the name applies , the cost of running an advertisement depends on the number of people who click on the ad.
More the clicks , more the ad will cost: PPC is probably one of the most important breakthroughs for small & large business advertising success. Here’s why:-
It’s Fast!: If you have a website and something to sell, you can get your PPC ad up and running at your earliest convenience – even on the weekend or in the middle of the night.
It’s Measurable: PPC gives an amazing wealth of information about the people who are interested in your product You can see who is interested, exactly what they are interested in and when they may have decided they were no longer interested. On top of that, it’s easy to compare what works and what doesn’t without exhausting your entire budget. Metrics such as profitability, return on investment and click-through rates are also easily accessible.
It works for low Ranking websites: A PPC campaign can leapfrog your website into a position above the highest-ranking websites.
It works for any Budget: Because you choose the budget and breadth of your campaign, PPC advertising is perfect for small businesses. The campaign can be analysed for profitability in real time so it’s easy to remain within your budget and not have costs spiral out of control. Whether your budget is limited or endless, a PPC campaign can be tailored to your financial situation.
It’s an efficient test for Product & Marketing viability: The ability to measure and analyse your results quickly and efficiently can give you insight into which products or marketing strategies are working and which are not.PPC is an easy way to test various strategies and find out what works best. Similarly, it’s possible to use the analysis tools to find out what’s working (or not) for your competitors.
It creates Brand Awareness: Because PPC puts you in front of your target audience, whether they click on your ad or not, your campaign is creating brand awareness. In the case of someone who doesn’t click on your ad, And although there may not be an immediate benefit to this, the awareness can build credibility and pay dividends in the future.
It’s an integral part of complete Digital marketing : PPC has become so important that it can work as the base of a complete digital marketing campaign. PPC can give you insight into what will work best when building a website, how to optimize that site for search engines and reveal what keywords attract the most customers; all while collecting customer email addresses for future use. PPC can also be the basis for a retargeting campaign where you market to those who clicked through on your initial PPC ad, but didn’t convert into a sale.
“Although a relatively recent development in the advertising world, PPC has proven itself to be an important tool for a successful business”.
