What makes an effective email marketing campaign?
Quality mailing list
The first and perhaps one of the most important prerequisites for an effective email marketing campaign is a quality mailing list. Addressing the people who are genuinely interested in what you have to say. The process of creating a quality mailing list starts with successful lead generation.
Segmentation of mailing list
Accurate segmentation of the mailing list is another thing that will hugely impact the outcome of your campaign. It’s what helps you create more personalized and targeted emails which also means that these are more likely to perform better. There are many ways to segment the list. The best approach is to define what you need to know about your target group to make the segmentation more effective.
Personalized approach
For a personalized approach to reaching its highest potential, it should also introduce personalization as a way to present yourself. This means that you should create personas behind the email, representatives who are relatable and approachable, rather than sending from an impersonal company email address.
Catchy subject line
More than a third of all the emails are opened based on the subject line alone. The power of these couple of words is so immense that it can literally soar your campaign or predestine it to fail. A subject line should summarize what’s inside the email, but don’t reveal too much. It should be concise and it should be designed with the campaign goals in mind.
Valuable content or offer
Creating valuable content does take time but it is what will bring you success. It starts with understanding your target group, understanding what they want and need, and this helps you tailor your email marketing campaign accordingly.
Engaging CTA
A CTA (call to action) is a link or a button that is supposed to encourage the action you find valuable for your business. If your goal is to get your email recipients to click on a button or link, to make a campaign effective, you have to use a powerful CTA. The main purpose of the CTA in an email campaign is to drive traffic to your website or to a specific landing page. This is where you’re expecting to convert the visitors, this is where they’ll find more information about the topic shared through email.
Stunning design
Email design has advanced so much nowadays, that to send a plain email with the text-only seems so outdated, even if it’s neatly formatted. You need high-resolution images, videos, custom layouts, cool fonts or perhaps even animations. You need to carefully design an email campaign with the help of a tool with options that include customized HTML and CSS.
Mobile friendly
More than half of the email messages you send will be opened on mobile devices. This means that neglecting mobile optimization means you’ll be missing out on a huge portion of your target group. A campaign without mobile optimization simply won’t perform well. Besides the optimization of the actual email message you send, you should also think about the landing page connected with the email CTA. This page also has to be mobile friendly to engage and keep visitors coming.
Measure campaign effectiveness
In the end, it all comes down to measuring and evaluating success. Without this phase you can’t even tell if the campaign is effective or not, nor can you determine if there are changes you should be implementing to improve your business through this type of marketing.
Why choose E-mail marketing services from DWI ?
Digital Web Innovations is one of the leading Email marketing services in India. We are best at creating effective email marketing services, online marketing campaigns, programs, templates. One-stop solutions for all your complete services. Mail campaign is the most successful online marketing approach because it generates scalable ROI. Unleash the infinite opportunities with DWI regards to e-mail marketing campaigns.Through bulk mail campaigns, we help you established a direct engaging personal relationship with customers which is valuable for your business. This service is taken by our understanding and by detail analysis is being done on your prospective buyers of products and services too. Using our specialized tools channelize emails that we integrate with social media and landing pages keeping in mind to come up with quality leads, better engagement, and better ROI.
“E-mail is preferred to be connecting channel”
An email was unique among digital channels. It is an effective channel in digital marketing. This methodology has a tremendous come back on investment potential. It streamlines the entire marketing agency’s communication structure. We assist you to build and manage your order lists that don’t end with unwanted spamming.
Create and Design
>Contact list management
>Target and follow up mails
> Campaign, tracking, analysis and reposting
>Interactive content
>Campaign success rate
>Best e-mail marketing software
>Cost effective
>24/7 customer support
> Spam and bounce detector
>Free better consultancy advertisement
>Automatically mail delivery by E-mail marketing software
>One by one mail sending system
